Digital Marketing & SEO
SEO that actually ranks — technical audits, content strategy, and conversion optimization from engineers who understand how search engines work.
Audit: 1-2 weeks. Strategy: 2-3 weeks. Ongoing: monthly.
Typical timeline
100%
IP ownership to you
30 days
Post-delivery support
The Problem
Why Most Software Projects Miss the Mark
The problem isn't the technology — it's misaligned expectations, hidden scope creep, and code that ships but can't be maintained.
How CodeAir Solves It
With Digital Marketing & SEO, we set expectations before we start. You get weekly demos, clear scope management, and code your team can own forever.
Vague project scopes that grow mid-build and blow past budget.
Offshore agencies that deliver working software but code your team can't maintain.
Missing tests and documentation that make every future change risky.
Lack of transparency during development — progress reports replace actual demos.
Our Approach
How We Deliver This Service
Technical Audit
Crawl your site, analyze Core Web Vitals, review structured data, and identify technical SEO issues.
Strategy Development
Build keyword strategy, content architecture, and prioritized implementation roadmap.
Implementation
Fix technical issues, implement structured data, optimize content, and set up analytics.
Ready to Get Started with Digital Marketing & SEO?
We scope within 48 hours. No commitment required for the initial consultation.
Capabilities
What's Included in Digital Marketing & SEO
Technical SEO audit & remediation
A core deliverable of our Digital Marketing & SEO service — engineered to production standards.
Core Web Vitals optimization
A core deliverable of our Digital Marketing & SEO service — engineered to production standards.
Structured data & schema markup
A core deliverable of our Digital Marketing & SEO service — engineered to production standards.
Content strategy & keyword research
A core deliverable of our Digital Marketing & SEO service — engineered to production standards.
Competitive gap analysis
A core deliverable of our Digital Marketing & SEO service — engineered to production standards.
Conversion rate optimization
A core deliverable of our Digital Marketing & SEO service — engineered to production standards.
Our Approach
How We Approach Digital Marketing & SEO
Our SEO and digital marketing work is grounded in technical reality — we understand how search engines crawl, index, and rank because we build the infrastructure they interact with. Our SEO audits cover the technical foundation (Core Web Vitals, structured data, crawl efficiency, mobile performance) and the content strategy layer (keyword research, content architecture, competitive gap analysis).
We don't do "guaranteed #1 rankings" or black-hat tactics. We improve your technical SEO foundation, help you create content that genuinely answers user intent, and set up analytics that show you whether it's working.
Engagement Details
Pricing & Timeline
Pricing Model
Audit: fixed price. Strategy: fixed scope. Ongoing SEO: monthly retainer with deliverables.
Typical Timeline
Audit: 1-2 weeks. Strategy: 2-3 weeks. Ongoing: monthly.
Ideal For
Built For Teams Like Yours
Engagement Models
Three Engagement Models. One Delivery Standard.
Fixed-Scope Project
Best for: Defined deliverables
Clear scope, fixed timeline, fixed cost. Ideal when you know exactly what you need and want predictable delivery.
Sprint Retainer
Best for: Ongoing development
A monthly block of engineering capacity. You direct the roadmap, we ship the features. Scales up or down monthly.
Team Extension
Best for: Scaling your team
Senior engineers embedded in your team. You keep full roadmap control while we handle execution.
Why CodeAir
Why Choose CodeAir?
No Over-Engineering
We build what you need, not what looks impressive in a tech talk. Pragmatic decisions over trendy patterns.
Predictable Delivery
We scope before we start. If something changes mid-project, we tell you immediately — not at the deadline.
Codebase You Can Own
Clean, documented, tested code. Your internal team can take it over without a six-month onboarding.
Senior Engineers Only
No juniors learning on your budget. Every engineer who works on your project has production experience.
Direct Communication
No account managers or middlemen. You talk directly to the engineers building your product.
IP Fully Yours
Every line of code, every API key, every cloud resource — yours. We hand over everything at project close.
FAQ
Common Questions About Digital Marketing & SEO
For most Digital Marketing & SEO engagements, Audit: 1-2 weeks. Strategy: 2-3 weeks. Ongoing: monthly.. We always scope the timeline before we start so you know exactly what to expect.
Audit: fixed price. Strategy: fixed scope. Ongoing SEO: monthly retainer with deliverables.
A brief description of what you want to build, your rough timeline, and any technical constraints you know about. We'll gather the rest in the scoping call.
Yes. We integrate with Slack, Jira, Linear, GitHub — whatever your team already uses. We don't force our tooling on you.
We assess the impact on timeline and cost, communicate it clearly, and agree on the adjustment before proceeding. No surprise invoices.
Yes. Every project includes a 30-day support window. We also offer ongoing retainer arrangements for clients who want continued development.
You own 100% of the intellectual property from day one. All code, design assets, API configurations, and deployment setups are transferred directly to you.
We communicate transparently using Slack and daily logs, host weekly progress demos, and give you direct access to development branches.
Yes. You can scale the dedicated resource block up or down with a standard 14-day notice as your development roadmap priorities shift.
We sign mutual NDAs before technical scoping starts. Our engineering environments follow strict security controls (GDPR/SOC 2 and secure IAM variables).
Interested in Digital Marketing & SEO?
Tell us about your project and we'll send a scoped estimate within 24 hours. Honest scope, honest cost, no sales pressure.